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I cant tell you how many times boys, or even men, tell me that theyve watched it so many times. It resonated so much with people, and fashion designers are always touching on it and referencing it in collections over the years. "Alright" by Supergrass from the original movie . Alicia Silverstone revived her 'Clueless' character Cher for Rakuten's Super Bowl ad but her heart is with indie cinema. How Jane Birkin Helped Design Herms Most Popular Handbag: Her Inspiration, Royalties and What She Really Thinks About Its Namesake. I think Rakuten would really have appealed to Cher getting cash back for doing her favorite activity.". More Cher, more shopping and more Cash Back thanks to Rakuten. OK, good! (Laughs.). [115], They lived in an eco-friendly Los Angeles house, with solar panels and an organic vegetable garden. Alicia Silverstone Gets 'Clueless' For Rakuten's Super Bowl Commercial But there has been this feeling inside of me that says, Oh my god, what if this is a disaster? When Rakuten asked me to do it, I thought it was a really smart idea like, completely perfect because Cher is one of film historys most iconic shoppers. The teaser for the commercial opens with a classroom of students chattering amongst themselves. Check out the throwback in the video posted above. By clicking Accept All Cookies, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Yu can watch Rakuten Super Bowl Commercial 2023 featuring Alicia Silverstone. 2023 Variety Media, LLC. Terms of Use Privacy Notice Now Im like, bring it. Im just having fun. She just felt like theres magic in what we did. You can have the most incredible cast, the most incredible script, the most incredible director and still those movies dont work sometimes. Rakuten Super Bowl Commercial 2023 Alicia Silverstone, Elisa Her next film, the thriller Silence Becomes You, received a DVD release in 2005. 51,051, This story has been shared 42,213 times. Speaking of Amy Heckerling, do you reach out to her to get her blessing or is she involved? 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Dressed casually in a soft-looking sweater and seemingly unperturbed by the fire alarm blaring across campus, Silverstone reveals how she became involved with the ad. Theres just enough food and half of it is vegan and then theres a little bit thats a meat thing but everything else is vegan or vegetarian. Samantha is InStyle's senior fashion editor. -----Get Cash Back: https://www.rakuten.com/Connect with RakutenInstagram: https://www.in. 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Alicia Silverstone Thinks Clueless' Cher Was Perfect For Rakuten's Super Bowl 2023 Commercial Paramount Pictures By Charles Switzer / Feb. 8, 2023 5:17 pm EST For any Gen X-er or Millennial. By Chris Gardner. Alicia Silverstone Reprises 'Clueless' Role In Super Bowl Commercial When she finally arrives at the front of the class, she looks into the camera, saying: Dont bug, your girl is back, while the tune from the Clueless soundtrack, Alright by Supergrass, begins playing in the background. Sometimes the film crews will rebel, or especially the [transportation department], in my experience, will rebel. Rakuten's Super Bowl 2023 commercial channels 'Clueless' with actress Alicia Silverstone. What was your chemistry like with Elisa on set? Alicia Silverstone reprised her Clueless role for a Super Bowl LVII commercial. She always has compassion, but she really awakens to what matters, she explained. I loved it I truly didnt want it to end. In the clip, Silverstone suits up in the nostalgic yellow skirt set she wore in the film. Rakuten By Anna Grace Lee Published Feb. 6, 2023 Updated Feb. 12,. So, I'm coming back to my roots," she explains. 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There are all these great companies that they work with, and for me, the exciting ones are those that are conscious and responsible.". [75] Silverstone starred in three 2017 films Diary of a Wimpy Kid: The Long Haul,[76] The Killing of a Sacred Deer,[77] and The Tribes of Palos Verdes[78] and filmed the television series American Woman in July of that year. Another callback from the film takes Silverstone into Chers rotating closet picking out clothes, a scene at Rodeo Drive and a location in front of the Horowitzs Beverly Hills mansion that includes the iconic white Jeep. She sets the bags down on the desk and turns around. (2016),[72] opposite Ryan Kwanten portraying a divorcing couple fighting over custody of their beloved dog. Discovery, BT Venture Rebrand, With Discovery+ as U.K. Streaming Home, Yellowstone, U.K. Ghosts to Shore Up CBS as Network Remakes Fall Schedule, Hollywood Offered Jake Johnson a Path to Mega-Stardom, He Chose a Regular Life, Steven Soderbergh Debuts Sci-Fi Series Command Z at Secret New York Screening, Today Shows Jill Martin Reveals Breast Cancer Diagnosis, Golden Bachelor Revealed: 71-Year-Old to Lead ABCs Senior Dating Series, Cancel Summer Vacation or Just Dont Post About it? But I think youre going to like it. She was like, OK, cool. Shes fine. She made her film debut in the thriller The Crush (1993), earning the 1994 MTV Movie Award for Best Breakthrough Performance, and gained further prominence as a teen idol when she appeared in the music videos for Aerosmith's songs "Cryin'" and "Crazy".She went on to star as Cher Horowitz in . Rakuten. [82][83] Casting director Francine Maisler chose Silverstone after seeing her star in a previous play; her two-scene appearance was filmed in one day, and she remarked of the filming: "[I]t was just so wonderful. [62] The play premiered in November at the Longacre Theatre, but was cancelled after 23 previews and seven regular performances due to the aftermath of Hurricane Sandy. Everybody worked together. We didnt connect as much after we did the film but in the last, I dont know, 16 or 17 years or maybe even 20 years, we really connected in a beautiful way. After seeing her in The Crush, Marty Callner decided Silverstone would be perfect for a role in a music video he was directing for Aerosmith, called "Cryin'"; she was subsequently cast in two more Aerosmith videos, "Amazing" and "Crazy". So when Rakuten approached me about this, I just thought it was such a clever idea. She reaches the front of the classroom and sets them down, then whirls around to face the camera. 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Subscribe to our channel for exclusive TODAY archival footage \u0026 our original web series.Connect with TODAY Online!Visit TODAY's Website: http://on.today.com/ReadTODAYFind TODAY on Facebook: http://on.today.com/LikeTODAYFollow TODAY on Twitter: http://on.today.com/FollowTODAYFollow TODAY on Instagram: http://on.today.com/InstaTODAY Stream TODAY All Day: https://www.today.com/alldayAbout: TODAY All Day is a 24/7 streaming channel bringing you the top stories in news and pop culture, celebrity interviews, cooking, and more. The truth about this is that nothing would exist without the genius of [Clueless costume designer] Mona May. Its perfect for the Super Bowl. Its not that Im against it or that I dont support it. [117][118], Jarecki and Silverstone separated in February 2018. But when it comes to the big game, it turns out Silverstone is just as adorably oblivious as Cher Horowitz. [79] The comedy The Long Haul, the fourth film in the Diary of a Wimpy Kid film series, saw her portray the clueless and loving mother of the titular character, replacing Rachel Harris. The film was widely disliked and criticized by critics for the recasting of the main characters and its story development,[80] and while The Long Haul made a modest $40.1 million worldwide, it emerged as Silverstone's most widely seen film since Beauty Shop (2005). [56] She was offered the role after Heckerling came to see her in Time Stands Still. Alicia Silverstone reprised her ever-fashionable role as "Cher Horowitz" in the 1995 classic " Clueless " for Rakuten's 2023 Super Bowl commercial. We were standing there in character and Im giving a speech like Cher does, so I dont really get to see her except for one second. Alicia Silverstone, 46, is reprising her role from 1995s Clueless in a 2023 Super Bowl commercial for Rakuten, and along with bringing back her famous character, the actress also sports the iconic yellow tartan suit from the film. "It's a fun thing to know that this is going to happen," she tells InStyle over the phone, discussing the 60-second slot. [108] She supported Barack Obama's presidential candidacy,[109] and endorsed Senator Bernie Sanders for president in the 2016 U.S. presidential election. This site is protected by reCAPTCHA Enterprise and the Google, Alicia Silverstone in Rakutens advertisement, set to air during the 2023, Fashions Pipeline for Diverse Talent? Alicia Silverstone in Rakuten's advertisement, set to air during the 2023 Super Bowl on Feb. 12. When Elisa Donovan and I saw each other on set, theres so much love. Its really interesting to know how its reached so many different people. But I bet Id love it. Silverstones hair was styled in a chic side part and she opted for a pink-themed makeup look with a glossy pink lip. Read Next: The Golden Bachelor: See First Glimpse at ABCs Senior Citizen Leading Man, The Summer I Turned Pretty: Lola Tung, Chris Briney and Jenny Han Break Down Belly and Conrads Intimate Fireplace Scene, How Assistants vs. Im just gonna leave this here, she wrote. Fans are totally buggin over Alicia Silverstone in a new advertisement. Everyone from Cara Delevingne to Harry Styles has rocked a Cher-themed fit over the past few years, and Silverstone praised Styles for his plaid blazer in 2021, sharing a collage on Instagram of him wearing the look along with some Clueless pics. Alicia Silverstone is a notable actress best-known for her work in the classic '90s romantic-comedy, . [33] The film was her final wide release of the decade in North America, where it grossed $37.2 million.[34]. This is what's happening?'". "Maybe not 27 years, but at least every five years, somebody says to me, 'Oh my god, the '90s are back. You launched your Tik Tok account with Cher in a clip that went viral. You can connect with Alicia Silverstone on Facebook, Twitter, IMDB, and Wikipedia. This site uses cookies to provide you with a great user experience. By subscribing, I agree to the Terms of Use and Privacy Policy. The actress reprises her iconic character Cher for cash back shopping platform Rakuten opposite Elisa Donovan's Amber. The campaign is entitled "Not So Clueless." "I'm such a big fan of. 'Clueless' Star Alicia Silverstone Plays Cher in Rakuten - Variety [10] Silverstone made her film debut when she obtained the leading role in the erotic thriller The Crush, playing a teenage girl who sets out to ruin an older man after he spurns her affections; she became legally emancipated at the age of 15 to work the hours required for the shooting schedule of the film. Alicia Silverstone Reprises 'Clueless' Role In Super Bowl Commercial 2023 Fairchild Publishing, LLC. 28 years after Amy Heckerling's cult classic " Clueless " premiered, setting the bar for modernized Jane Austen adaptations and inspiring . 187,949, This story has been shared 57,550 times. [69] Entertainment Weekly remarked that she was "magnetic even as an engaged narcissist, ditzy" sister,[70] however The New York Times felt that her role was "the most cartoonish of the characters and a thankless part for [Silverstone], who tips into comic shrillness here". Drawn to the Mulleavys' designs for their "purity of vision," Silverstone wanted to ensure that the looks she wore aligned with her ethical standards . [116] In March 2012, she received media attention for uploading a video of herself feeding chewed food to her son from her own mouth. Silverstone tells us, noting that ultimately, none of her other characters would make sense for a future Rakuten commercial. Watch Alicia Silverstone Bring Back Her Iconic 'Clueless' Role for a Check out the. If it matters to you, it matters to us. [90] It aired for one season on the Paramount Network. People who have made something that has its own essence [and impact]. Rakuten is a shopping platform where customers can earn cash back, deals, and rewards as they shop, which is something she knows Cher Horowitz would enjoy. Silverstone also drafted her good friend and fashion collaborator Christian Siriano to update her look for the commercial as well as make a cameo. Thanks for contacting us. In terms of revisiting the character, Ive dabbled in the TikTok world, but I have always felt a little cringy doing it because I just worry that its I had to learn to let go and have fun. As for her Super Bowl ad, were totes thinking the Valley Girl will be cheering for Rihannas halftime performance. "It's just exciting it makes me want to watch. A 15-second teaser of Rakuten's upcoming Super Bowl LVII advert revealed that Alicia Silverstone is returning as her character from the iconic flick "Clueless" on game day. I just had to get over the voice in my head that I was going to screw it all up and be terrible and just go for it. The 46-year-old actress reprises her iconic role in the Rakuten 2023 Super Bowl commercial, airing on Sunday (February 12 . 64,821, This story has been shared 51,051 times. Cher Horowitz is back. Alicia Silverstone reprises iconic film role during Super Bowl commercial 36,194, 2023 NYP Holdings, Inc. All Rights Reserved 42,213, This story has been shared 11,820 times. In the film, she plays a neglected young woman who stages her own kidnapping to get her wealthy father's attention, only to actually be kidnapped by a car thief. I feel like she would want everyone to know that., Aside from using Rakuten to get cash back on all of her purchases, Silverstone thinks Cher would have also become a more ethical shopper, given her evolution at the the end of the 1995 film. One night we were laying in bed and he wrote Clueless Part 2 and what and where Cher would be, she told Entertainment Tonight in April 2020. "Everywhere I get to be with Christian is a joy. 212,638, This story has been shared 64,821 times. This week, Silverstone returned as her character Cher from the iconic movie Clueless in a new Rakuten advertisement. Shes been a big part of my life over the last, Id say 16 years, strangely not the whole 25 years. [101], In 2004, Silverstone was voted "Sexiest Female Vegetarian" by PETA. Well always have so much love, admiration and respect for each other. Alicia Silverstone reprised her Clueless role for a Super Bowl LVII commercial. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply. It takes a lot of work and seed money from the producers to . We wake up every morning to give you and your family all you need to start your day. The 10 Craziest Things Alicia Silverstone Has Ever Bought So when it does, its really special., Reese Witherspoon Says Losing The Lead Role In 'Romeo + Juliet' Was Devastating, Lindsay Lohans Iconic 'Parent Trap' T-Shirt Is Going Viral On TikTok, Twitter Is Horrified & Amused By Hugh Grant Playing An Oompa Loompa In Wonka, Twitter Is Calling For Ryan Gosling's 'Barbie' Song Im Just Ken To Win An Oscar, Get Even More From Bustle Sign Up For The Newsletter. Do you have plans to attend or watch the Super Bowl? @rakuten. [3] Silverstone made some television films in her early career, including Torch Song, Cool and the Crazy,[3] and Scattered Dreams. Alicia Silverstone was "Clueless" in a 2023 Super Bowl commercial. By using iSpot.tv, you accept our, Discover Card Super Bowl 2020 TV Spot, 'No We Dont Charge Annual Fees', Rakuten Super Bowl 2023 TV Spot, 'Not-So Clueless' Feat. Silverstone had a Bat Mitzvah ceremony. Mona May and Amy Heckerling are really the true geniuses behind all of the clothes. [30], Silverstone executive produced and provided the voice of Sharon Spitz, the lead part, in the Canadian animated television Braceface, from 2001 to 2003. We got to look at each other and go, What are we doing? The spot opens. Another major perk of appearing in Rakuten's Super Bowl ad was that Silverstone was able to work with her close friend, designer Christian Siriano, who not only reimagined Cher's unforgettable yellow suit for the modern day, but also portrays one of the students. I dont know that thats going to work for us, with older women.. "[41] In the same year, she starred as a secretary in the theater production Speed-the-Plow, a satire of Hollywood executives. Daniel Sullivan directed the play, and described Silverstone as "a breath of fresh air"[50] which had a general positive reception among critics. Rakuten Super Bowl Commercial 2023 Alicia Silverstone, Elisa Donovan Not-So Clueless Ad Review. If I didnt have this commercial for Rakuten, I wouldnt know when the Super Bowl was. We've received your submission. Silverstone received a Golden Globe nomination for Best Actress Television Series Musical or Comedy for her role in the short-lived NBC series Miss Match (2003). AMERICAN actress Alicia Silverstone has been in the spotlight since the early 1990s. 28 years after Amy Heckerling's cult classic " Clueless " premiered, setting the bar for modernized Jane Austen adaptations and inspiring . We want to hear from you! Courtesy of Rakuten. A New Challenge With Affirmative Action Ruling, Philipp Plein Goes Bicoastal by Adding New Stores in L.A., NYC, Premire Vision, Texworld Paris Fairs Keep Pace With Rapidly Changing World, An Ode to Jane Birkin and Her EnduringStyle, The 81 Best Gifts for Wives to Receive ThisYear, Harrods Evolves The Residence Shanghai Into Its First Private MembersClub, America Ferrera Goes Red for 'Barbie' London Photo Call in Heart-shaped Cutout Dress, Issa Rae Channels 1960s in Colorful Pat Bo Minidress at 'Barbie' Photo Call in London. In a teaser clip posted by the money-saving site on YouTube yesterday, high school students are chatting in a classroom when a bell rings and Silverstone struts into the room carrying several shopping bags and wearing the yellow jacket and skirt set. [VIDEO] 'Clueless' Super Bowl Commercial Alicia Silverstone - TVLine 41,582, This story has been shared 36,194 times. "I only shop sustainably and responsibly," she tells us. Cher and company are back for Super Bowl and this time theres Cash Back thanks to Rakuten. Its a strange thing to have this [movie] that so many people love and that you get to share with the world. "To be honest with you, I've been hearing for the last 27 years I can't tell you how many times," she says. He was obviously the first person I thought of because when they told me they wanted to update everything, I was like, of course I have to do this with my buddy. I was an animal lover who was eating animals. 2023 BDG Media, Inc. All rights reserved. Silverstone is quick to weigh in. [citation needed]. Ive always thought it would be really fun and it was. I did and it was so fun. Deadline is a part of Penske Media Corporation. And Stella McCartney. Get our latest storiesin the feed of your favorite networks. When I think about Cher and about how shes films most historic shopaholic, the idea that she would be able to use this app is the greatest hack ever, getting cash back on all your shopping. In 1997, she starred in the superhero film Batman & Robin, playing Batgirl. In a brief teaser clip posted to. Get all the top news stories and alerts straight to your inbox. I knew that wed get a good director and that Id get to play with all the clothes again. That partnership is so perfect.". Twenty-seven years after playing fashionable ditz with a heart of gold Cher. On a crisp morning in December, the actor, also known for her roles in The Baby-Sitters Club and Blast from the Past, sits down with Variety in her on-set trailer at a high school in West Los Angeles to chat about the legacy of Clueless and why she chose to revisit her role in the commercial for the cash back shopping platform. Stallone! Amy Heckerling never wanted to do Clueless 2. She got asked so many times and she just refused, Silverstone says. In a new Super Bowl ad for Rakuten, Alicia Silverstone is reprising one of her most famous roles alongside fellow co-star Elisa Donovan, and once again, the debate is fierce. They just only feed the amount of people that need to be fed. Alicia Silverstone, 46, is reprising her role from 1995's "Clueless" in a 2023 Super Bowl commercial for Rakuten, and along with bringing back her famous character, the actress also sports. Alicia Silverstone is quick to admit that she doesn't usually watch the Super Bowl.